Personal Branding

Whether you like it or not, you DO have a personal brand and the most successful business men and women take control of their personal brand!

A personal brand can do with following

* Accelerate your job search

* Facilitate transition into a different job or career

* Change or clarify long term career objectives

* Assist you to determine your value in negotiating salaries

 

The four pillars of personal branding

* Market- How do I address the needs of my customers?

* Message – How do I communicate MY unique value?

* Money- What is my value to a potential employer?

* Meaning- What doe it al me to me and those in my network?

STEP 1 -Your MARKET are employers, venture partners, team members or individuals and organizations.  Step 1 is to perform a customer- centric needs analysis.

*What outcomes is your market seeking?

* Can you address their needs such as reputation, social responsibility or recognition?

STEP 2- Create an inventory of competitors

STEP 3- Craft your value proposition

STEP 4 – Craft your own message.  Your communication plan begins by analyzing ways to “get out the word” about your brand.

STEP 5 – Create branding elements

*email signature

* traditional resume

* Pitch book/portfolio

* SEO-optimized website

* Optimized LinkedIn profile

*Executive bio or “brag sheet”

STEP 6- Roll out your brand

STEP 7- Create a personal expense statement.

STEP 8 – Determine a pricing strategy- how much do you need to make vs. how much are you worth

STEP 9- Brand alignment.  Your brand should be aligned with your personal life goals and sense of purpose.

To read the complete slide share with detailed Personal Branding go to my Google Plus page.

Cynthia McIntyre Photography will create a headshot consistent with your personal brand!

 For more info call 203-364-1592